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Newspapers, TV and radio are all losing audience to the Internet. Dealers who spend big budget on traditional media are faced with the difficulty of knowing if consumers viewed or heard their ads, and if those ads led to a sale. Digital marketing reaches consumers with a strategic, targeted approach, and has the ability to be refined over the life of a campaign to extract maximum value and exemplary results.

Cobalt advertising reaches millions of consumers on thousands of sites across the Web, and each of those interactions is tracked through an industry-leading customer monthly report (CMR). The report is in an easy-to-read graphical format developed with the input of online industry experts and dealers.

The new report illustrates consumer online engagement at a glance. It displays how well dealers are feeding the funnels that lead to their website's performance and overall marketing and branding effectiveness, and provide visibility into:

• Data that clearly shows the level of brand or dealership exposure or impressions to consumers.
• Website traffic you are generating and the type of consumers coming to your website.
• Web visitor engagement showing you the buying stage and behaviors of consumers you are reaching.
• Prospects and leads you are receiving as a result of your online media spend in:
  • Search Engine Optimization (SEO)
  • Paid Search
  • Promotions
  • Calls-to-Action on your website

Increase prospects, leads and showroom traffic by more than 100%. Our experience shows that Dealers who work with their Cobalt account Advocate to stay close to their metrics and proactively manage their website activities will increase their lead-to-conversion ratios dramatically.

These insights, combined with the monthly consultative review with your ProCare account Advocate or digital marketing specialist, empower you to quickly and flexibly manage your online dollars, and better adapt to market needs.

Contact Cobalt to begin proactively managing your website and receiving this detailed monthly view of your digital marketing effectiveness. For more information on the CMR, visit http://www.cobalt.com/cmr.