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Cobalt's Services organization is comprised of teams of experts who are devoted to the digital marketing goals and success of dealers. These teams uniquely combine their online expertise with valuable automotive industry knowledge to maximize online marketing effectiveness and drive more online business to the dealership.

ProCare Advocate:

ProCare Advocates are responsible for providing individual dealer marketing guidance and support. These assigned account Advocates help coordinate digital marketing programs and assist in ensuring website promotions and content are always up-to-date. Once ProCare is engaged, the Advocate is the dealership's primary point of contact and helps track and review the dealer's online marketing results monthly. If there are any questions regarding the dealer's digital marketing programs, the ProCare Advocate is available to assist in finding the right contact person and support.

Search Engine Specialist:

The search engine specialist assists the assigned ProCare Advocate with on-going website optimization and organic search engine optimization (SEO) of a dealer's site. Search specialists are in regular communication with the ProCare Advocate to make sure the dealer's site is fully optimized and search engine friendly. Search engine specialists receive Cobalt's intense SEO and best practices training on industry SEO standards to ensure that dealers receive the best SEO service available in the automotive industry today.

Paid Search Specialist:

Cobalt paid search features the most comprehensive and complete online search marketing solution available to integrate paid and organic search, and to attract the highest quality traffic to a dealership website. Paid Search Specialists are Google AdWords certified and help align print, TV, and radio advertising with paid search advertising for more consistent messaging and improve ROI. Paid Search Specialists also work with dealership personnel to meet their marketing goals by developing the right campaigns, the right ad spend, the right keyword buys, and the right ad creative (or message) to get the best results possible.

Owner Marketing Specialist:

Cobalt Owner Marketing is a comprehensive email marketing program. In addition to emails, it incorporates customer surveys, phone and email lead tracking, and optional direct mail to help generate sales and service revenue and build long-term, profitable customer relationships. The Email Marketing specialist will design and send custom campaigns, suggest new ideas, leverage time-sensitive national /regional promotions to help drive customers back into the showroom and service bays, monitor successful delivery of communications, conduct ongoing email address collection, continually refresh dealer marketing, and review results and ROI on a regular basis and recommend changes to increase performance.

Content Team:

The content team specializes in website content and development. Assigned account Advocates engage the content team when a website needs to be updated or when the implementation of dealer/manufacturer-provided specials, promotions, or calls to action are necessary on the website. Some of the more common examples of the work that the content team may perform include: refreshing website layouts, creating AdWizard ads, website customizations, customizing mastheads, and embedding multimedia objects.

Account Executive:

When a dealership is ready for more advanced digital marketing options, an Account Executive can present even more opportunities to drive online marketing efforts to the next level. Account Executives are experts in the full suite of digital marketing solutions from Cobalt, and many competitors. They can help a dealer come to the best resolution on paid search, display advertising and Owner Marketing options for their dealership. Cobalt AE's are field based and can consult with dealers onsite in their store.

Technical Support (eCare):

Technical Support is responsible for handling a dealer's immediate technical support issues. Examples of technical issues are live/uptime problems, setting up an inventory feed, or domain name changes. Technical Support understands the technology behind the dealer website components and will communicate with the dealer's ProCare Advocate if there are any technical support issues for a ProCare customer. Technical Support is available Monday through Saturday.