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Your dealer website is the key to your online presence and the hub for all of your online activity, leads and sales. With over 84%¹ of consumers using the Internet to research, shop and maintain their cars, a successful dealership needs a high-performing website platform that supports the entire consumer buying process while enhancing its marketing efforts.

Cobalt's dealer websites, along with our comprehensive suite of automotive marketing services, are designed to maximize consumer conversion and drive sales to all dealership profit centers.

Why Dealers Succeed with Cobalt Dealer Websites:

• Highly Customizable Website Platform Designed specifically for the auto consumer to be easy to navigate and drive leads.
• Flexible Designs and Layouts Choose from nearly 2,000 themes, layouts and color combinations to differentiate your dealership. Leverage custom backgrounds and mastheads for a truly unlimited number of combinations without the need to know any HTML.
• Search Engine Optimization Built from the ground up with elements that are essential to achieving strong search engine rankings, including easily edited page specific titles, META descriptions and keyword tags. All content is fully index-able (including inventory, promotions and specials) thanks to built-in site maps and search engine friendly URLs.
• Vehicle Sharing on Social Sites Enable socially active in-market car shoppers to share the vehicles they are interested with their friends on Facebook^® and Twitter^™
• Social Engangement Easily promote your dealership's Facebook^® and Twitter^™ presence on your website, choosing from a library of popular widgets that drive community.
• Go Mobile Extend your showroom to highly active in-market car shoppers on mobile devices.
• OEM Referral Leads Receive a steady stream of referral leads from your OEM-affiliated website.
• Enhanced Inventory Merchandising DMS-fed inventory data is enhanced with standard equipment, installed options, technical specs, 360-degree vehicle spins, color matched photos, video, a printable brochure and more.
• Service and Parts Orders Online service appointment request, service specials, and parts order forms - all designed to keep your customers coming back.
• Align Your Advertising Intuitive website management tools enable you to make fast updates to website content and keep it in sync with traditional ad campaigns such as TV, print and radio. And only Cobalt websites offer a fully integrated digital marketing service that provides Tier 1, Tier 2, and Tier 3 integration - allowing you to leverage the benefits of national and regional ad campaigns.
• Specials and Promotions Easy to use website wizards allow you to quickly create specials and promotions, as well as pop-up coupons that will encourage your customers to take action and submit leads.
• Performance Reporting Access Industry-leading reports with the information you need to measure and increase your ROI. Easily track traffic sources, campaign effectiveness (including both online and offline) and conversion in a single reporting suite.
• Rapid Skill Development Training Available for every member of your dealership to insure you have the skills to maximize your website and marketing performance. Courses are taken online, when you have time, and at your own pace.
• Improved Marketing More than just a website - Cobalt works seamlessly with other marketing tools including display advertising, search engine marketing (SEM), call tracking phone numbers, and owner marketing. When you put it all together - training, performance, tracking and reporting - a Cobalt website greatly improves your marketing and drives more sales.

Contact Cobalt today to secure the most innovative, effective, search engine optimized dealer website available.